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Free Webinar: The Art and Science of Describing Images

July 22nd, 2020

This webinar will build on our first image description session to take a deeper dive into describing images, talking through plenty of examples from initial assessment through to solution, and starting to address some of the more complex challenges which can arise from graphical complexity and from informational constraints like those found with tests.

Date

July 22nd, 2020

Venue

Online via Zoom or via the DAISY YouTube channel afterwards

Learn More

Sign up for the July 22nd webinar

For information on the whole DAISY webinar series on offer you can register your interest on the Webinar Information Page

Welcoming New Inclusive Publishing Partners

We are very pleased to welcome three new organizations to our Inclusive Publishing Partner program. Pearson, Microsoft and Fenix Editorial are now among the select group of companies who are enjoying the benefits of the IPP program. Congratulations to all involved and we look forward to having you on board.

The IPP program is open to anyone working within the publishing industry and we are proud to include Google, Adobe,VitalSource & Red Shelf amongst our esteemed list of partners. A full list of members is available and we welcome your interest. Get in touch so see how the benefits available to you via this program might be able to change the way you approach accessibility and enable us to design and produce tools and solutions that work for you.

A World Tour of Inclusive Publishing Initiatives (W)

World Tour of Inclusive Publishing Initiatives opening slideIn our series of free weekly webinars July 1st saw a session focused on activities taking place globally to promote inclusive publishing practices.

This page contains:

Full Video of the Webinar

Speakers

  • Richard Orme, The DAISY Consortium—host and chair
  • Hugo Setzer, Manual Moderno and The International Publishers Association
  • Deborah Nelson, eBound Canada
  • Brad Turner, Benetech
  • Kirsi Yianne, NIPI and IFLA

Session Overview

This week we mixed things up a little and had a brief whistle-stop tour of what is happening around the world before opening up to our esteemed panel for a larger discussion for the greater portion of the webinar. Richard Orme guided us through various initiatives from a variety of countries. There is so much happening and this is a truly exciting time for accessible publishing everywhere. We hope that some of the initiatives presented will inspire you in your market and help you to further the good work within the publishing industry.

During this time we also ran a poll to find out where our audience hails from: 56% from North America, 30% from Europe, 9% from Asia and 5% from South America so we were delighted to have such a global audience with us on this journey.

Panel Discussion

The discussion opened with a lively chat focusing on a few key themes as listed below. For a fuller overview we recommend listening to the video recording.

The Accessibility Eco-System

Hugo Setzer empahisized the importance of an entire eco-system that works together to achieve accessible experiences. Deborah Nelson sees awareness of vendors as being a hurdle within the eco-system and how we should be encouraging users to motivate these partners into action.

End User Awareness

Kirsi Yianne discussed engagement with end users to drive awareness. NIPI have worked hard to understand the needs of print disabled readers and how their needs should involve the entire eco-system.

Supporting Regulation

Kirsi Yianne reminded us all that the European Accessibility Act will come into force in 2025. Standards are vital to help with compliance to the new rulings.

International Standards and Compliance

All our panelists commented on the importance of international standards to drive compliance.

Brad Turner explained how the Benetech GCA Certification System is underpinned by international standards. GCA uses WCAG Level 2 as their gold standard. Compliance in the USA tends to be at an educational level and Higher Ed establishments are looking to publish accessible materials.

Deborah Nelson told us about the plans in Canada to develop a certification scheme as a result of their Landscape Research report. eBound Canada plans to run a pilot of the Benetech GCA scheme to see what certification will look like for 250 independent Canadian publishers.

Advocacy,Training and Expert Support

Training and awareness is a major portion of the Canadian research project and Deborah Nelson puts the end user at the very center of this project, helping to build a knowledge base and an understanding of accessibility needs.

The work of organizations such as DAISY, WIPO & ABC drives awareness building. Hugo Setzer pointed our audience towards the practical training tools provided by ABC, commenting that may publishers around the world are working hard to ensure the accessibility of their content.

Call to Action

Each panelist was asked to briefly tell us what our main takeaway from this session should be: a call to action

  • Deborah Nelson: Make sure you are able to communicate the business case
  • Brad Turner: Learn about Born Accessible and take the first step by reaching out for help
  • Hugo Setzer: Sign the Accessible Publishing Charter which is available in 7 languages from ABC
  • Kirsi Yianne: Do not wait until 2025 for the European Accessibility Act. Start learning now

In a final poll about the greatest perceived challenges to implementing inclusive publishing practices the webinar audience voted as follows:

  • 33% Business case is hard to make
  • 30% Do not know where to start
  • 30% No strong laws to make it happen
  • 7% The tools don’t exist

Related Resources

Discover the other webinars we’re running!

Image Description: Advice From the Front Lines

a splattered ink blotter authoring equipment-notebook, sketch paper, post it notes, cell phone, paper clip, pen and pencilA few weeks ago The DAISY Consortium ran a webinar on image description and we were lucky to have some practical advice and top tips on hand from a variety of publishers. This blog piece looks at that advice and shows how different publishers are approaching the issue of image description which can be very different depending on the size and genre of publishing activity.

Image descriptions and how to handle them effectively were one of the greatest challenges identified by publishers in our seasonal accessibility survey. Do you ask your authors to contribute to the creation of image descriptions? Do you bake them into your internal workflows or do you choose to out-source them to a third party vendor who has an expertise in this area? All perfectly valid and reasonable solutions but how do you know what is the right path for your organization? There is no magic, one solution fits all answer to this but we will endeavour to shed some light on why the various options may or may not work for you.

Some Top Tips to Bear in Mind

A number of very useful tips were presented by Valerie Morrison from The Georgia Institute of Technology which will help to frame the advice from our contributing publishers. These have been listed next to the best practice advice from our publishers, where appropriate.

Kogan Page

Kogan Page is an independent publishing company founded in 1967 and headquartered in London, with branches in New York and New Delhi. Kogan Page specializes in business books and digital content, with over 1,000 titles published in key subject areas.

Current Practice

  • Image descriptions are outsourced to vendors rather than authors.
  • One vendor has team in-house
  • Another has a panel
  • Decided against author descriptions
  • Alt text and extended descriptions are provided

Advice

  • Develop guidelines for your vendors. Top Tip: Make sure you encourage your vendors to consider the “cognitive load” that is being presented to readers
  • Develop a small library of ‘exemplar figures/tables’
  • Control costs
  • Spot check vendor descriptions for QA

Macmillan Learning

Educational publisher, Macmillan Learning is one of the leading educational technology companies in North America. With a number of offices throughout the US, Macmillan Learning has been a driving force in accessible publishing, gaining awards and recognition for their innovative and inclusive approach.

Current Practice

Image descriptions are generated at Macmillan via a variety of different routes, depending on the nature of the content:

  • Originated by Authors
  • Outsourced as part of the ebook creation process
  • Description specialists with subject matter expertise may be the best choice for technical titles
  • In-house authoring where subject matter knowledge is available

Advice

  • Aim for iterative improvement rather than for perfection to begin with
  • Descriptions are content so you should remember to apply the same rules you use for anything else you publish
  • Be careful with the length of your descriptions – don’t err on the side of too much or too little. Top Tip: Try to keep to 125 characters or the length of a standard tweet

John Wiley & Sons

John Wiley & Sons is an American multinational publishing company founded in 1807 that focuses on academic publishing and instructional materials. The company produces books, journals, and encyclopedias, in print and electronically, as well as online products and services, training materials, and educational materials for undergraduate, graduate, and continuing education students.

Current Practice

  • All alt text is written by trained subject matter experts
  • Training includes understanding how descriptions are used with assistive technology
  • All alt text also goes through a QA process
  • Involve end users
  • Alt text creation begins during EPUB production
  • Care is taken when images are re-used

Advice

  • Become familiar with the different image concepts. Top Tip: Consider different modalities to convey meaning and to avoid overlap
  • Understand the difference between short and long descriptions, and when to apply them to an image. Top Tip: Some images don’t require lengthy descriptions. A photograph of a specific person might only need their name, a simple graphic might only need one sentence.
  • Create internal requirements around style and language to help create consistency in the learner’s experience
  • Alt text should not be used to teach, but to describe. Top Tip: Descriptions should be neutral and informative
  • Don’t forget spelling, punctuation, and grammar. Top Tip: don’t include any hard line breaks either and avoid acronyms and symbols (a screen reader will read everything)
  • And validate, validate, validate.

W.W. Norton

W. W. Norton & Company is an employee-owned publisher in the United States, which publishes fiction, nonfiction, poetry, college textbooks, cookbooks, art books, and professional books

Current Practice

  • The norm at W. W. Norton is to outsource to image description specialists, toward the end of the book’s production cycle
  • In-house editorial staff are responsible for reviewing all third-party image descriptions and are trained on this quite extensively.
  • Editorial assistants do sometimes author image descriptions in-house. Mainly when a non-STEM book revises and only a small number of images change
  • STEM or complex materials always require a specialist
  • Authors volunteer to describe images rarely. It’s preferable that they spend their time on content development

Advice

  • Aim for an equivalent experience to how people consume images visually. This is best accomplished by a short description and structured extended descriptions. Top Tip: Work from the general to the specific so that a sense of what is being described can be accessed immediately.
  • Write guidelines for yourself and other authors so that your chosen nomenclature is clear—whether you use “alt text,” “image description,” “short description,” etc.
  • There is no single solution for all images. Best practices and examples will help but authoring alt text ultimately requires quite a lot of executive functioning and decision making.

4 different publishers and 4 very different ways of approaching image description. What works for you? We’d love to hear about your experiences and any top tips that you can pass on to others. If we can share our various approaches then we can learn from each other and find a workflow that suits us. Drop us a line at office@inclusivepublishing.org

All 4 of our contributors support the development of in-house guidance to establish methods of working and house-style for a consistent approach to image description. These guidelines should be made available to 3rd party vendors or authors if that is the route you have chosen. An in-house quality check is necessary and during this time it is really important to keep in mind the needs of the reader and the context in which the specific images appear. Describing the meaning rather than the appearance will ensure you are considerate of the end users needs.

You may wish to register for our next webinar on image description entitled: The Art and Science of Image Description which takes a deeper dive with two more experts in this field.

Describing Images in Publications—Guidance, Best Practices and the Promise of Technology (W)

Describing Images Opening SlideIn our series of free weekly webinars June 17th saw a session focused onthe process of authoring quality image descriptions which are essential for accessibility.

This page contains:

Full Video of the Webinar

Speakers

  • Richard Orme, The DAISY Consortium—host and chair
  • Valerie Morrison—Georgia Institute of Technology
  • Charles La Pierre—Benetech
  • Gregorio Pellegrino—The LIA Foundation

Session Overview

Practical Tips and Advice for Writing Image Descriptions

Valerie Morrison gave us the benefit of her expertise to open this webinar giving our audience a list of best practice tips which can be applied to all image descriptions. These included:

  • summarize what you see to begin with in one general and informative sentence
  • keep your description neutral and informative
  • use proper grammar, spelling and punctuation. Avoid hard line breaks.
  • avoid acronyms and symbols (remember a screen reader will be reading everything you include)
  • Work from general to specific to provide a framework for the listener
  • Think about providing information in multiple modalities to vary the experience
  • Make sure that the surrounding text does not already describe the image. Avoid overlap

Knowing how long a description should be and when to stop is also important and Valerie recommends keeping to approx 125 characters. It can be hard to restrict the length of a description but screen reader software has limits. If an image is simply a photograph of a person, for example, it may be that the name of that person will suffice (depending on the context). Simple graphics can usually be described in one sentence and, whilst this can be challenging, this makes it easier for the listener—you don’t want to overload them.

Valerie’s slides give lots of examples of all of these useful notes with guidance given on describing symbols, charts and graphs.

Resources

Charles La Pierre presented the work of the DIAGRAM Center and the various resources that it offers the publishing industry. The POET tool is an image description training tool which focuses on:

  • When to describe images—is the information contained within the image essential to understanding?
  • How to describe images
  • Practice describing images

The Diagrammar resource is a framework for making images and graphics accessible. This data model provides a structured, standard way for image description data to be modeled.

Using AI to Automate Image Description

Gregorio Pellegrino presented the recent Italian project testing AI tools within the publishing industry with the goal of producing born accessible content. Results from this project revealed that:

  • some tools are better than others at identifying certain types of images
  • while the image category can be identified, more work is required before image descriptions are reliably produced

Depending on how images are classified, depends on which tool should be used and the next phase of this project will look to define an all-embracing taxonomy for image classification. This will enable the creation of datasets for training.

Publisher Approaches

Richard Orme presented comments and thoughts from 4 publishers who kindly agreed to participate in this webinar. See the slides for their full thoughts and comments

Kogan Page

Current Practice—descriptions are outsourced to vendors as it was decided not to proceed with author descriptions. These vendors provide alt text and extended descriptions.

Advice—Develop guidelines for your vendors with a small library of examples. Make sure you control costs and spot check descriptions when submitted by vendors.

Macmillan Learning

Current Practice—image descriptions are produced by a number of sources: the author, outsourced alongside ebook creation, description specialists or in-house

Advice—Descriptions are content so the same rules apply, be careful with the length of your descriptions

John Wiley & Sons

Current Practice—Alt text is written by subject matter experts which goes through a QA process. In-house training is provided to ensure understanding of descriptions are used with AT.

Advice—Become familiar with different image concepts, the various types of descriptions and when to apply them. Remember that alt text is there to describe, not teach.

W.W. Norton

Current Practice—image descriptions are outsourced to specialists towards the end of production. All descriptions are checked in-house for which there is extensive training provided

Related Resources

Discover the other webinars we’re running!

WordToEPUB Tool Shortlisted for ALPSP Innovation in Publishing Award 2020

The Assocation of Learned & Professional Society Publishers (ALPSP) have announced today their list of finalists for the Innovation in Publishing Award 2020 and we are delighted to announce that the DAISY Consortium tool WordToEPUB has been shortlisted. This ground breaking new tool offers a free, simple and straightforward method of converting structured Word documents to valid and accessible EPUB files.

“Applications for the awards were open to any new development, product, service or project which is both innovative and of significant value to scholarly communication. The winners must demonstrate excellence in terms of originality, innovation, value to the community, utility and long-term viability.”

The winner of this exciting award will be announced in September and we would like to congratulate everyone involved in the development of WordToEPUB as well the other finalists who we are very proud to be shortlisted alongside.

Full details of the shortlist are available on the ALPSP Innovation Awards page

Free Webinar—Scaling Inclusion in the Transition to Remote Teaching

July 15th, 2020

The DAISY Consortium has announced the launch of a series of free weekly webinars on accessible publishing and reading in response to the multiple challenges being faced by conferences around the world due to Coronavirus, as well as feedback from the wider DAISY community expressing interest in online training resources.

Following the rapid transition to remote instruction, a sudden increase in digital content and reliance on distance learning modalities amplified many existing academic barriers for students with disabilities, low-income students, and first-generation students.

To better understand these access challenges in digital learning content, we will explore recent trends in accessibility data from 1000s of institutions around the world who are using the Blackboard A11y solution. The session will look at the immediate impact of student choice and access, accessibility related information which can empower academic leaders, tools for content remediation and resources which can help professional learning for faculty when designing inclusive remote teaching experiences.

Date

July 15, 2020

Venue

Online via Zoom or via the DAISY YouTube channel afterwards

Learn More

Sign up for the July 15th webinar

For information on the whole DAISY webinar series on offer you can register your interest on the Webinar Information Page

Free Webinar: The Accessible EPUB Ecosystem in Action—Following the Journey from Publisher to Student

July 8th, 2020

The DAISY Consortium has announced the launch of a series of free weekly webinars on accessible publishing and reading in response to the multiple challenges being faced by conferences around the world due to Coronavirus, as well as feedback from the wider DAISY community expressing interest in online training resources.

A considerable amount of work is required from multiple parties to ensure the smooth journey of born accessible publications from creation to consumption, especially in education where the content can be more complex and is often delivered through a Learning Management System.

This webinar will explore the considerations required at each stage, along with some of the common pitfalls to be avoided, to help ensure students have access to the content they need.

Date

July 8th, 2020

Venue

Online via Zoom or via the DAISY YouTube channel afterwards

Learn More

Sign up for the July 8th webinar

For information on the whole DAISY webinar series on offer you can register your interest on the Webinar Information Page

Free Webinar—A World Tour of Inclusive Publishing Initiatives

July 1st, 2020

The DAISY Consortium has announced the launch of a series of free weekly webinars on accessible publishing and reading in response to the multiple challenges being faced by conferences around the world due to Coronavirus, as well as feedback from the wider DAISY community expressing interest in online training resources.

Around the world a few countries and regions have created initiatives to encourage the adoption of inclusive publishing practices. Each area has similar information to impart, as well as a common objective to reach, but different strategies have been adopted on the route towards the ultimate goal of more publishers delivering born accessible publications.

This webinar brings together experts from around the world to discuss their different approaches to disseminate information and encourage inclusive publishing.

Date

July 1, 2020

Venue

Online via Zoom or via the DAISY YouTube channel afterwards

Learn More

Sign up for the July 1st webinar

For information on the whole DAISY webinar series on offer you can register your interest on the Webinar Information Page

The European Accessibility Act—Consideration for the Publishing Industry and Benefits to Consumers Globally (W)

Opening slide for the EU Accessibility Act webinarIn our series of free weekly webinars June 10th saw a session focused on the new European Accessibility Act and how we might approach this as an industry.

This page contains:

Full Video of the Webinar

Speakers

  • Richard Orme, The DAISY Consortium—host and chair
  • Inmaculda Placencia Porrero—European Commission
  • Anne Bergman—Federation of European Publishers
  • Cristina Mussinello—Fondazione LIA
  • Luc Audrain—Inclusive Publishing Consultant

Session Overview

Introducing the European Accessibility Act

Inmaculda opened this webinar by giving us an overview of the EAA and how this applies to the publishing industry with regards to  services (ebook content and software) and products (such as ereaders), which fall within the scope of this new legislation. Both have accessibility obligations to meet within strict timelines and these were explained as well as transition periods

How the Publishing Industry Will Need to React and the Resulting Benefit to Consumers

Cristina Mussinelli gave us an overview of how the EAA is going to affect our industry and how we need to respond to the timelines for implentation, from various points of view—publishers, legal and consumers. We need to create an accessible publishing ecosystem to ensure that all areas of our digital workflow, from content creation through to paying for ebooks online and the accessibility of our reading app, are fully accessible. Every element of this workflow needs to play their part in complying with the requirements of the EAA.

By adopting international standards publishers can work towards creating born accessible digital content ie. content that is accessible from inception and available within mainstream publishing outlets. Accessibility metadata should be included as well as an accessibility statement describing accessibility features.

Helping Publishers Understand their Obligations

Anne Bergman showed how the FEP plans to raise awareness and why this is so important. The 29 publishers associations across Europe are ideally suited to promote accessibility obligations at bookfairs and in cooperation with booksellers and technology vendors. The Aldus project that unites bookfairs is organizing accessibility camps and various accessibility events to get publishers involved and play an active role in moving forward.

Some Concrete Organizational and Technical Advice

Luc Audrain, an inclusive publishing consultant in France, but formerly of Hachette Livre, talked about the move towards accessibility from a practical point of view and outlined organization and technical steps that publishers need to concentrate on in order to comply with the EAA.

Organizational Steps:

  • Raise Awareness
  • Build a Team or a Charter
  • Adopt a Progressive Approach
  • Decouple Specifications from the Purchase Order

Technical Steps:

  • Go Digital and Move to the EPUB 3 ebook format
  • Support the Main Actors of the Ecosystem and benefit from them
  • Use Open and Free Tools from the Community

Related Resources

Discover the other webinars we’re running!